Casino Narratives as a gamification technique

Narratives are story-lines, with a plot and characters, that are found most commonly in novels and films. They are also found in many traditional board games. As a result of gamification, we are starting to see narratives appearing in mobile casinos. The usual experience of mobile casino is that you sign up, choose the games that you want to play, and try to win as much money as you can on each game. Narratives transform the ordinary experience of a mobile casino, as instead of treating each game as a separate entity that has nothing to do with the other games, the games are tied together by the narrative that runs through the whole casino.

Narratives have the potential to be very rewarding for both customers and casinos. Casinos will be happy with the surge in user engagement, and customers will love how interesting and entertaining gameplay becomes.

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The narrative at Casumo

At Casumo, you travel through a unique universe by moving up the levels and gaining better belts. The progression in the Casumo Adventure is a bit like the progression in Karate, in that when you move up a level, you get a new colour of belt. You start off with a rope and hope to reach the ‘holy grail’ of belts, the black belt. Each belt colour unlocks rewards, such as free spins, which is similar to the reward system at Casino Room.

“Casumo was founded in early 2012 when a parallel universe contacted us telling us that they were in desperate need of help. So we thought of the most fun and thrilling thing we could. It became, a casino designed from the ground up to make people smile.”

The parallel universe at Casumo contains lots of strange places such as ‘The Stonery on Gabbagamma’ and the ‘Hills of Odd’, that are certain to pique your interest. It certainly is a weird and wonderful place. Give it a try to see what we mean.


Game narratives vs. casino wide narratives

We thought it might be interesting to compare casino wide narratives, such as the Casumo Adventure, with narratives within games, to see what the differences and similarities are between the two types of narrative.

The things that make a game narrative effective are similar to the things that make a casino wide narrative effective. Good narratives, of both types, should be:

  • Interesting
  • Straightforward
  • And show attention to detail.

You don’t want to get confused by lots of unnecessary complications, but some carefully chosen details, such as lipstick on a character’s cheek can really spark your imagination.

The main difference between game narratives and casino-wide narratives is that sound effects and music play an important role in games, but are absent game-wide narratives.

Another feature of game narratives, that we don’t see in casino wide narratives, is the use of short films at the beginning of a game. To see what we mean, check out the film for gonzo’s quest.

As casino wide narratives become more prevalent, things like music and film might play more of a role as features of story telling.



In summary, if you want to experience some great casino narratives, Casino Room’s space adventure, and the Casumo Adventure are great ways to go. We don’t see casino wide narratives that often, so there’s plenty of room in the market place for more casinos to adopt narratives. It’s a great way to make a casino stand out from the crowd, and can make the playing experience really special.

Guide to Gamification: Narratives 
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